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| Travel Tip Aug 08 |
| Take time to learn some useful phrases in the language of the country you are visiting. Being able to say only please and thankyou can go a long way. |
Travel Home > Directory > Travel Dictionary > L > Look to Book Ratio
LOOK to BOOK RATIO - The number of people who visit a travel agency or agency web site, compared to the number who actually make a purchase.
Modern software has created a fast-rising "look-to-book" ratio, i.e. the number of shopping transactions compared to actual purchases. The explosive growth of this ratio was driven initially by the creation and utilization of robotic software and, more recently, by the rapid growth of consumers' multi-site shopping behavior on the Internet, especially withn travel products and services.
