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Travel Home > Directory > Travel Dictionary > L > Look to Book Ratio
Computer Reservations System - wikipedia
Modern software has created a fast-rising "look-to-book" ratio, i.e. the number of shopping transactions compared to actual purchases. The explosive growth of this ratio was driven initially by the creation and utilization of robotic software and, more recently, by the rapid growth of consumers' multi-site shopping behavior on the Internet, especially withn travel products and services.
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| Travel Quote: The traveller was active; he went strenuously in search of people, of adventure, of experience. The tourist is passive; he expects interesting things to happen to him. He goes "sight-seeing". Daniel J. Boorstin. | ||||||||||||||||||||||||||||||||||
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