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| Tip May 2012 |
| Check that your car has a manual foot pump. Your car will have different tyre pressures for your fully loaded car en route to a ferry or holiday destination. |
Travel Home > Directory > Travel Dictionary > L > Look to Book Ratio
LOOK to BOOK RATIO - The number of people who visit a travel agency or agency web site, compared to the number who actually make a purchase.
Modern software has created a fast-rising "look-to-book" ratio, i.e. the number of shopping transactions compared to actual purchases. The explosive growth of this ratio was driven initially by the creation and utilization of robotic software and, more recently, by the rapid growth of consumers' multi-site shopping behavior on the Internet, especially withn travel products and services.
