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Travel Home > Directory > Travel Dictionary > R > Rack Rate


RACK RATE. The price a hotel charges for a room before any discounts and reductions have been taken into account. On occassion the published rate for a room is sometimes set artificially high and used to calculate a variety of discounts.


Suggested Retail Price and Rack Rate - wikipedia

Rack rate is the travel industry term for the published full price of a hotel room, which the customer would pay if he or she walked into the hotel off the street and asked for a room. While lower than the maximum rate that the hotel may be allowed to charge under local laws, it is higher than the rate most travel agents can book for their customers.


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